Staff UX Designer/ Researcher specializing in digital anthropology and ethnographic methods, with 13+ years designing and researching digital products across global companies.
I transform cultural insights into strategic product decisions through rigorous qualitative research, helping organizations build human-centered solutions that resonate across diverse markets.
My design background gives me a unique perspective: I understand not just what users need, but how to translate research insights into actionable design and engineering solutions that teams can actually implement.
Recent Impact
ESPM (Top Brazilian Design School) | Guest Lecturer - 2025-Present
Teaching Digital Anthropology for UX Research in ESPM's Master's Program in Strategic UX Design Management. Bridging academic theory with industry best practices, preparing UX researchers to conduct culturally-aware research and generate strategic insights for global product development.
Uzzer (UX Strategy Consultancy) | Lead Product Designer - 2025
Led research-driven information architecture restructuring for Entrepay, a fintech B2B platform, serving the Brazilian market. Established scalable documentation infrastructure with research repositories and design guidelines, enabling distributed team collaboration and reducing onboarding time.
Accenture (Global Consulting) | Staff UX Designer - 2022-2025